About Us

Golden State Opportunity believes that California’s future is dependent on ALL of its citizens having financial security.

GSO runs multilayered and cost-effective outreach programs to spread awareness and increase the use of public benefits, especially the state and federal Earned Income Tax Credits (EITCs), and promotes free tax preparation services for low-income workers.

GSO’s CalEITC4Me program uses innovative digital outreach, grassroots organizing, media, and mobile messaging tactics. Since the Cal EITC’s inception in 2016, we’ve built a dynamic coalition to make working people aware of the EITCs and other public benefits to lift low-income working California families out of poverty. CalEITC4Me has helped more than 4 million low-income California households claim the federal and Cal EITC, putting $4 billion back in their pockets.

“Record numbers of Californians are benefitting from the Earned Income Tax Credit thanks to the outreach efforts of government agencies and advocates like CalEITC4Me. That means more money in the pockets of working families and more money going into local stores and businesses.”

— Anthony Rendon, Speaker of the Assembly

“California is making a bold investment in working parents, and I’m excited to help CalEITC4Me get the word out about this cost of living refund so that more families can thrive.”

— Jennifer Siebel Newsom, First Partner of California

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"The promise of America is that hard work should be honored with financial security. We founded Golden State Opportunity to ensure that promise holds true for everyone. We won’t be satisfied by anything less than a future where everyone lives with financial security."
— JOSEPH N. SANBERG, FOUNDER OF GOLDEN STATE OPPORTUNITY