Reports To: President
Location: Remote; must reside in California
Status: Full-Time, Remote, 40 hours/week, Exempt

Company Overview

Golden State Opportunity is a non-profit that brings people together to end financial struggle. It pursues that mission along two complementary tracks: helping families and working people put money in their pockets to meet the rising cost of living; and building the infrastructure for policy change that provides low-income people with more money, better jobs, and more opportunities so they can rise above financial hardship.

Established in 2015 as an initiative to secure an earned income tax credit (EITC) for California’s low-income workers, GSO now works in partnership with local communities to help ensure that all Californians receive the federal and state tax credits they’ve earned. GSO’s flagship ‘CalEITC4Me’ campaign anchors its strategy to expand efforts that put dollars in pockets and communities, engage robust support for continued policy wins for low-income workers, and strengthen movement power– first in California, and next, nationwide.

Position Summary

GSO is looking for a dynamic, bold, and visionary Chief of Strategic Marketing and Communications to shape how the organization presents itself to the world, elevate its influence with policymakers and partners, and create a cohesive, compelling brand that drives meaningful systemic change. This executive will lead bold and innovative marketing, storytelling strategy, brand development, narrative change work and communications that inspire public will, strengthen statewide partnerships, and support families across California.

The Chief will create and oversee GSO’s marketing and communications strategy across program initiatives, fundraising, advocacy, digital channels, and executive thought leadership, while maintaining a consistent and dynamic brand identity. A key part of the role is to continue delivering the high-performing communications, media campaigns, and outreach strategies that have established GSO as a trusted leader of the CalEITC program. The Chief will ensure that CalEITC seasonal marketing, multilingual outreach, narrative framing, and metrics-driven execution remain excellent, accurate, and culturally resonant, reaching millions of Californians each year and maintaining strong alignment with state partners.

Core Competencies

• Strategic and Narrative Leadership
• Integrated Marketing and Communications Expertise
• Systems and Infrastructure Builder
• Collaborative and Empowering Leadership
• Equity-Centered Communication
• Political and Stakeholder Fluency
• Judgment, Integrity, and Adaptability

Qualifications

• 7 to 10 years of progressively responsible experience in communications, marketing, digital strategy, or narrative change.
• At least 5 years of senior leadership and team management experience.
• Experience leading integrated campaigns across paid, earned, and owned media.
• Effective writing and communication skills, with the ability to present policy, economic issues, and community stories in clear, engaging, and straightforward language.
• Experience in fast-paced, high-volume settings while juggling competing priorities and developing internal workflows.
• Demonstrated ability to modernize communications strategies and lead implementation through new media platforms.
• Proficiency with Google Workspace, digital ad platforms, analytics tools, and campaign management systems.
• Commitment to Golden State Opportunity’s mission to expand economic opportunity, shift narratives, and uplift community voice.

View the full description, compensation, and apply.